The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Engagement on Google+. Finally

H&M is the most-followed brand on Google+,  with 456,365 users, or "Circlers", according to a new study by Simply Measured.

It is followed by Samsung USA at 370,611; Pepsi at 347,035; Starbucks Coffee at 333,548; Burberry at 332,435; Coca-Cola at 326,096; Sony at 257,057; Intel at 256,752; eBay at 245,811; Ford Motor Company at 182,284.

Ah ha you might say. Given the questions surrounding a key metric on Google+–engagement—what difference does it make how many users these brands have?

In fact, the study shows that engagement on Google+ is rising. Photo content is the top way in which users interact on the networks, with articles coming in second. However, the lineup of most popular brands does change when engagement as a percentage of Circlers is factored.

Honda ranked first with 117% engagement as a percent of Circlers. Volkswagen is at 114% and General Electric at 93%.

A Strategy That Is Paying Off

Google’s strategy of incorporating Google+ into every single product appears to be paying off, even though some purists believe that Google should isolate the network numbers to give a fair view of how active the network really is.

Others say bunk.  It fair to consider how often Google+ users rely on other Google services like email, photos, calendar and chat, which represent a data rich portrait of their social lives, writes VentureBeat's Ben Popper.

Dramatic Growth

Other studies also capture the growing popularity of Google+. According to February 2012 analysis from Compete, the landing page for the main feature of the social network, the +1 button drew over 40 million unique visitors in December alone, with more than 10 times that amount in visits, while also passing 3 billion page views.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research