Claria will stop running adware-generated pop-up ads and will instead launch PersonalWeb, which generates customized web pages on the fly, based on user's online behavior, reports the Associated Press. Targeted banner ads or sponsored links would be shown on those personalized pages. Claria will continue to collect data on web use until Sept. 30 for research and other purposes, unless users remove its GAIN software.

The decision to shut down the online advertising network comes despite Claria's inability to find a buyer for its adware assets; potential buyers apparently also wanted the targeting technology that Claria is keeping for PersonalWeb.

With PersonalWeb, users install other software that will monitor web use and accordingly generate a personalized homepage for the user, where targeted banner ads and text ads would be served.

Previous coverage:

- Claria Launches PersonalWeb, Yahoo Japan Signs up
- Claria to Exit Adware Biz, Focus on PersonalWeb
- Direct Revenue to Clean up Act with Behavioral Network
- In Adware, It's Survival of the Sneakiest
- Claria Revamps Management, Readies for Metamorphosis
- New Claria Service Shuns Pop-Ups
- Claria Tests Personalized Search
- Microsoft Calls off Claria Deal
- Claria Quits Collaboration with Kazaa
- Claria PersonalWeb to Customize Content to Browsing Behavior
- WSJ: Claria is Bad, Bad Company Toying with Idea of Going Straight
- Claria to Launch Web Analytics Effort
- Claria Privacy Officer Named to Homeland Security Committee
- Claria Lowers Purchasing Expectations, Predicts High BehaviorLink Margins
- New Claria Behavioral Net to Buy $100 Million of Banners