To demonstrate its commitment to transparency — and perhaps undo damage done when it admitted to testing behavioral ad technology on customers without informing them — Embarq launched a YouTube channel.

In the style of Google, whose engineers provide video-based How-Tos for new features, Embarq RescueIT videos are populated with friendly technicians discussing various offerings. View a piece on Embarq's PC Tune-Up service:

Comments or questions posed to the channel will be answered by an Embarq employee, who will moderate the page for feedback, according to the company.

iCrossing is responsible for site creative, as well as for a consumer-generated media (CGM) campaign called "48 Seconds," intended to promote the channel's launch.

On the homepage, users are invited to upload a video demonstrating what they'd do in 48 seconds. The winner could win $5000 and a year of Embarq High-Speed Internet. November 7th marks the submission deadline.

View a submission by digital "cewebrity" Julia Roy and Yianni Garcia, entitled "Reasons to Vote in 48 Seconds":

Once the contest ends, Embarq's YouTube channel will repopulate with customer service, how-to and RescueIT videos.