eMarketer: Rich Media Is Rising Star of Online Ad

eMarketer went out on a limb to predict that rich media advertising spending will surpass that of the search engine marketing juggernaut by the end of the decade. A new study put out by the research firm says that rich media advertising will grow about 30 percent per year between now and then, a growth rate it believes is much higher than search engine marketing can sustain. The eMarketer piece linked above contains many statistics and charts relating to spending and broadband adoption.