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eMarketer: 2005 to See $13 Billion in Online Advertising

Adapting its predictions with recently released PricewaterhouseCoopers data, eMarketer is predicting online ad spending growth to jump another 34 percent in 2005. eMarketer pegs the year's adspend to reach $13 billion, with search accounting for $5.4 billion of that (up 40 percent).

eMarketer, as always, is predicting that wide broadband penetration will have a tide-rising effect on adspend. It also predicts that email marketing and slotting fees - the only categories to see a drop in 2004 - will recover.

Consumer advertising has grown in proportion of adspend to just under half of all billings, a trend eMarketer expects to continue.


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