In Michigan and Utah, email marketers are apparently unaware of the child-protection do-not-email registries - or they're ignoring them and working around them en masse.

According to the laws, marketers that want to include anything in a commercial email that is illegal for minors to view or buy must scrub their lists on a monthly basis, for $5 (in Utah) or $7 (in Michigan) per thousand address screened, writes Direct Magazine (via MediaBuyerPlanner). But, so far, the registries' projections have fallen far short.

Trevor Hughes, chief executive of the E-mail Sender and Provider Coalition, says among companies that know of the registries, but aren't using them, their reasons vary. Some companies, for example, are adjusting their business practices so they don't send mail to people who are residents of those states; but that's a difficult proposition.

Hughes does point out, thouth, that well-known national and international companies, such as Anheuser-Busch, are using the registries.