DMNEWS: E-Mailers Wrestle With AOL 8.0
Since launch in October AOL 8.0 has been downloaded 5 million times. With this upgrade comes new spam filtering software which is forcing email marketers to rethink their mailing practices. AOL 8.0 offer users 4 folder options - People I know, Bulk senders, Unknown senders, Everyone.
The challenge for email marketers is how to get into the "People I know" section, or at a minimum avoid the "Unknown sender" box. This article outlines what mailing and marketing companies are doing, and should do, to address these issues.
