Emerging Audit announced today its launch of an email audit product that will tell marketers whether or not campaigns went out on schedule, if they hit the intended demographics, that spam prevention policies were followed properly and how the emails performed relative to industry norms. The company also announced that Bill Matthews is joining the firm as president. Matthews has long been a well known and liked sales head in the Internet industry, working for metrics and audit firms like Internet Profiles.
The Emerging Audit announcement is likely just the first of many product and company launches to be made at this coming week's AdTech Conference. For complete conference coverage, visit MarketingVOX's blogging efforts on AdTech's AdTechBlog.
