eMarketer: E-Mail Marketers’ Concerns and Initiatives

Waku might try another ISP

Jupiter Research found that 31 percent of email marketers claim their biggest concern is not anti-spam legislation but blacklists and client spam filters. Only 8 percent mention legislation as a serious concern. In reaction to concern over blacklists and other deliverability problems, 27.7 percent of email marketers have changed email delivery methods and processes. About a quarter are deploying ISP-specific strategies, 22 percent plan to outsource email delivery and 13.5 percent are looking to switch technology service providers.