Email marketers have a "shockingly low level" of understanding of the CAN-SPAM Act, with 81 percent of surveyed organizations that market via email saying they are unaware of the Act and its requirements, writes Internet Retailer, citing a WebSurveyor report. Nearly 84 percent said they received no information about the Act from their organizations; only 19 percent could identify the nature of the law.
Nearly three-quarters of respondents said they send mass emails to customers at least once a month - and 26 percent among those do so weekly and 7 percent daily.
