IAR: E-mail Service Providers Band Together

Concerned that the war on spam has left some of their customers suffering collateral damage, e-mail marketers banded together on Tuesday to form a coalition to fight for their interests.

Under the aegis of the Network Advertising Initiative (NAI), 19 of the top permission e-mail providers have formed the E-mail Service Provider Coalition. The group will bring a unified voice to issues facing e-mail marketers, such as legitimate e-mail marketing messages getting caught up in leading Internet service providers' spam filters and state legislatures pushing anti-spam measures that impede e-mail marketing.