The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Email Firms Queasy on FTC Posse Idea

MediaPost: Marketers Wary Of FTC Call For Email Bounty Hunters

A MediaPost canvassing of executives at major legitimate email marketing firms show that the idea of the Federal Trade Commission deputizing the public to help fight spam makes them queasy. While the Can-Spam Act seems to have helped them out by making a bright line distinction between legitimate email marketing and spam, opening up enforcement to the public could lead to massive spurious spam reports.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research