DM News: E-Mail Delivery Rates Climb in Q3

Doubleclick's Q3 quarterly report on email trends finds that email delivery rates have increased 1.7 percent to 88.2 percent, and open rates stayed level at 37.1 percent. Clickthrough rates rose from 8.2 percent to 9.2 percent. Doubleclick claims the increase is due to better targeting and adherence to best practices.

While delivery, open and clickthrough rates are up, overall volume of email campaigns sent through Doubleclick's DART system was down 24 percent in Q3 from a year ago.