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Email Deliverability Up for Retailers

Email services provider Bigfoot Interactive said that the third quarter brought record email deliverability rates for retailers. 94.6 percent of retailer emails made it to inboxes, according to Internet Retailer. Bigfoot attributed the rise to an increased focus on list hygiene. While email traffic rose by 81 percent over the second quarter, clickthrough rates actually increased by 2.5 percent.

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