ClickZ: Giving Distributors a Turnkey Campaign
Mobile School Solutions, a company that provides PDA solutions for the education market, worked with direct marketing agency InSight to create ready-to-use email marketing material for channel partners.
Offline, this would be considered channel marketing 101, but it does not seem quite as prevalent online. (If you have a similar online experience in your company or agency, please let us know in the comments area.)
Channel marketing - the use and encouragement of resellers, retailers and other third parties to help sell a company's products - remains quite common among technology product companies, but to date, the marketing schemes have mostly been comprised of traditional offline campaigns.
