Raleigh News & Observer: Making calls via e-mail

Thinmail has brought a new twist to email and may change the face of email marketing by combining email with voicemail. Paul Gilster, a writer for the Raleigh News & Observer, describes this technology and some potential workforce management uses, but marketers may be able to leverage this technology better to deliver more targeted messages. Marketers can tap internal and external databases of phone numbers and geo-target by area code or by exchange.