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Email Marketing? There's an App for That

A growing number of email marketing vendors are rolling out iPhone Apps of their products, despite the relatively small role email marketing messaging currently plays with mobile, at least among retailers.

According to the Retail Email Guide to Multichannel Engagement by Responsys, less than 10% of major retailers are promoting SMS subscriptions, iPhone apps and mobile sites.


Their internal needs, however, are a different story. Email marketers are well aware of the need to stay engaged with their campaigns at all times - and vendors are meeting that requirement with Apps, according to Len Bruskiewitz, senior director, partner programs, Constant Contact, which released an email marketing App last month called Constant Contact QuickView.

The App, developed with the company's publicly available Application Programming Interfaces (APIs), lets customers add new contacts to any existing account list; view, edit and search through their contact lists; create new contact lists; and segment existing contact lists based on special interest categories from their iPhone.

It also provides users with mobile reporting capabilities, including the ability to remotely access summary and detailed campaign results.


Emailvision has also introduced an iPhone App for its product, Campaign Commander. Here too, the App gives users mobile to their campaigns at every stage, from design to response analysis. Campaigns can also be paused via the iPhone should a problem be identified. Emailvision also recently launched an iGoogle widget, which allows marketers to access campaigns directly from their desktop.


Implix's latest iteration of its email marketing application GetResponse, version 6.0, includes an iPhone App along with several other social media tools, such as Twitter integration and audio and video recording functionality. The App, GetResponse for iPhone, lets marketers monitor campaigns, check their stats, and add contacts manually or import from their address books when traveling.


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