Tomorrow's platforms
are mobile ready

Elle magazine is partnering with Yahoo to bring Fashion Week coverage to mobile users, reports Mediaweek.

People can text the word "fashion" either directly to Yahoo, or through Yahoo's oneSearch service, to gain access to Elle's coverage. This includes blogs from designers and models, photo diaries and more.

Elle is planning to replicate this sort of mobile-friendly coverage for fashion events in Paris and Milan later this year.