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Clear Channel Outdoor will provide digital reporting of primary election results via its high-tech LED billboard networks and a partnership with MSNBC and CNBC, reports MediaBuyerPlanner.
Throughout Tuesday February 5, digital displays in Albuquerque, Chicago, Las Vegas, Los Angeles and Memphis will air election figures. Real-time content will be supplied as an automated MSNBC feed from polling sites, and results will appear on 53 Clear Channel Outdoor digital displays.
After Tuesday, Clear Channel Outdoor will work with CNBC to post results in Milwaukee on February 19, wrapping up with a primary finale in Akron, Cleveland and Columbus on March 4.
The Outdoor Advertising Association of Georgia announced last week that about 20 digital billboards in the Atlanta area would also display election results on Super Tuesday. Iowa digital billboards, too, will showcase election results.
