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Effort Tries to Roll Up Local Blog News Media

Micro Persuasion: AdAge: Advance.net May Sell Ads Across New Network of Local News Blogs

Steve Rubel reports on apparent upcoming efforts to roll up blog media for advertising sales purposes. He points to an Ad Age story that indicates Advance.net's NJ.com will start with its melange of local school sports blogs and similar daily content.

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Effort Tries to Roll Up Local Blog News Media

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