You're a big kid now!

Today edo Interactive launched the Facecard Prepaid MasterCard, a cash card targeted directly to Millennials — youth aged 16-27.

The Facecard serves both as charge card and online payment platform. Users can access accounts from social networks and use it as a gift registry, gift exchange or P2P payment system.

In stores, the Facecard is treated just like a Debit MasterCard. It also weds Millennium spend directly to advertisers, which can issue "Prewards" (credits for a certain retailer) or "edoCash." Users decide which Prewards they are interested in receiving.

"We start with the ability to use one's Facecard MasterCard card at millions of locations worldwide … then combine it with gift cards, prepaid cards and loyalty programs," CEO Ed Braswell of edo explained.

The first 250,000 registrants will have their activation and monthly membership fees waived. There is no overdraft cushion.

Facecard.com is online and in beta.