AdWeek (via E&P): Survey: TV Ad Model Has Promise for Web

Fifty million Americans used online video and/or audio in July, and a survey of 2,000 of them found that they prefer a TV-like ad-supported model over paying for content. That was just one of the conclusions of recently released research report "Internet and Multimedia 11: New Media Enters" from Arbitron and Edison Media Research, the complete 33-page summary of which is available from Edison's homepage.