Paralyzed by choices?

Electronics retailer eCost.com plans to expand its supplier base by working with syndicated content provider Etilize to triple the number of SKUs on its site from 120,000 to 360,000, reports Internet Retailer.

The move will bring detailed product specs, additional product images and related accessories to its e-tail pages.

That the effort be not in vain, eCost is also including faster navigation, one-click access to mail-in rebate forms, faster page loads, and more above-the-fold content.