The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Economy Delays Home Buys for 27% of Homeowners


Not today, sport

More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos Public Affairs poll conducted on behalf of Realogy, reports MarketingCharts.

realogy-ipsos-home-purchase-delay-current-economic-environment-fall-2008.jpg

Among those who are most likely to say they are putting off a home purchse because of the financial crisis:

  • Non-white homeowners (46%)
  • Homeowners under age 35 (38%)
  • Parents with children under 18 (33%)
  • Those with a household income of less than $50,000 (33%)

Despite current hesitation to buy a new or existing home, nine in ten homeowners (91%) agree that owning a home is still the best long-term investment they can make with their money. Nearly three-quarters (72%) say that aside from shelter, they primarily see their current residence as a long-term investment.

realogy-ipsos-home-purchase-delay-owning-best-investment-fall-2008.jpg

Similarly, the majority of homeowners see renting as a waste of money. Some 87% agree that over the long-term, paying rent for housing is like throwing money away, and 95% of homeowners would rather own than rent their homes.

About the survey: The interviews were conducted October 23-25, 2008 by Ipsos Public Affairs among a nationally representative, randomly selected sample of 1,023 homeowners adults across the US. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual U.S. population according to data from the US Census Bureau.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research