Once highly successful e-commerce venture Eziba became an official casualty of its direct marketing ambitions, having succumbed to a botched direct mail campaign that bankrupted the firm. Eziba declared Chapter 7 bankruptcy, and its assets have been sold to Overstock.com for half a million dollars, according to DM News. The once-profitable venture mixed up mailing lists, sending a very large and expensive catalog mailing to those who were precisely the people least likely to make purchases. As it turned out, the segmentation was very accurate.