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LocaModa, a firm that connects digital out-of-home advertising with mobile and web networks, inked a partnership with Ecast to bring social media to bars and night clubs.

Ecast provides advertising, digital music and entertainment across 10,000 bars and nightclubs nationwide. The company agreed to license LocaModa's platform and associated applications on Ecast EQ, the entertainment solution it uses to broadcast digital media at local hotspots.

One of LocaModa's applications, Wiffiti, enables bar-hoppers to send text messages directly to EQ screens — either to broadcast playful announcements or flirt, Ecast said.

Wiffiti also supports tagged messages and enables club owners to create location- or context-based feeds.

"For example, a sports bar in Boston may create feeds of user generated messages from sites such as Twitter with the words "Red Sox" sent by users less than 5 miles away from the venue," the company explained.

A recent study found digital media in bars enjoy high ad recall amongst ad-adverse young adults. Last year, an Arbitron study of ads in bars and nightclubs found ads served on Ecast's platform enjoy 43 percent brand recall.