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eBay's Meg Whitman on Community Building

BusinessWeek: Meg Whitman on eBay's Self-Regulation

An interesting interview with eBay CEO Meg Whitman provides insight into the auction giant's corporate attitude and brand. Whitman effectively summarizes eBay's position:

When we hire people, they often don't understand what eBay is. It takes six months for people to actually understand. Often your instincts coming from more traditional companies are wrong. We have to enable the community, we can't direct them. Our community is people, not wallets. The people who end up not being as effective as they otherwise might be are ones that try to control and direct as opposed to listen and enable.

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