eBay plans to integrate its Skype voice over IP service into the auction marketplace to facilitate communication between buyers and sellers, reports AuctionBytes.com, quoting CEO Meg Whitman speaking at Thursday's eBay's Analyst Day, the theme of which was "The Power of Three": eBay, PayPal and Skype. She also said eBay plans to enter the online advertising fray with a pay-per-lead service. Whitman said eBay would create new ecommerce markets and showed a prototype of a "pay-per-lead" enabled web page using Skype.

eBay will also integrate Skype and PayPal, so users can order items or services and pay for transactions while on the phone with a service provider. eBay is currently cross-promoting its various services and will continue to introduce Skype into selected categories and geographies on eBay, including Belgium and China.

AuctionBytes also quotes Whitman as saying, "Across all of our businesses, we see greater opportunities for future growth than ever before. Each of our brands is the global leader in its space and well positioned to pursue new opportunities and accelerate growth. Together, they're working to turbo charge one another. Our multi-brand strategy is opening up entirely new vistas of opportunity for the company."