eBay apparently had someone else in mind when it fired Goodby, Silverstein & Partners yesterday. It hired BBDO the very next day. eBay says it spent close to a quarter billion dollars on marketing last year, although TNS Media Intelligence reports seeing only about $74 million (down from 2003's $85 million) of that running on measured advertising media. The auction site's U.S. president Bill Cobb did the firing, notable for the fact that the same man fired the same agency years ago when he was in charge of Pizza Hut's account. He also hired BBDO then.