ZDNet UK: Australians can no longer set eBay reserves

eBay will prevent its Australian division's users from setting auction reserves, the limits that prevent items from selling below the seller's minimum desired amount. The move could signify a market test that could be rolled out to eBay's other markets. Allowing reserves tends to attract sellers at the expense of losing the interest of buyers, and eBay may be at a market dominance point - having seen several competitors fold - that it can now concentrate on the demand side of its market equation.