IAR: EarthLink: Read AOL's Fine Print

Earthlink incorporated anti pop-upness into their marketing strategy back in August. AOL followed last month with the launch of AOL 8.0.

In today's USA Today Earthlink has taken out a full page ad highlighting the fact that whilst AOL 8.0 blocks 3rd party pop-ups, users will still receive pop-up from companies within the AOL Time Warner empire. Earthlink claims that this makes the buzz that AOL create around the 8.0 launch misleading.