The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

EA Brings Scrabble Back to Facebook — with Geographic Strings Attached


Much ado over a lot of letters

Under a partnership with Hasbro, Electronic Arts (EA) is releasing an authorized version of Scrabble on Facebook. The game will be available exclusively to players in the United States and Canada.

Scrabulous, a popular Facebook app based on the Scrabble board game, was served a cease and desist from Hasbro and Mattel in January. The act upset a few hardcore users, some of which launched a Facebook group called Save Scrabulous. Today the group hosts 45,666 members.

Aside from its US/Canada exclusivity, EA's "authorized" version of the Facebook app is not expected to differ much from Scrabulous. Scrabulous served almost a half-million users per day, figures EA hopes to replicate.

Under a separate deal with Mattel, RealNetworks availed a version of Scrabble to players outside the US and Canada, reports MediaPost.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research