Everybody loves a
little yellow statue
Sprint and E! are partnering to bring streaming coverage of the Emmys ceremony to mobile users, reports Mediaweek.
The September 16th broadcast of the Emmy Award ceremony will be available to Sprint customers through E!'s broadband channel. In addition to the show itself, Sprint users will be able to access red carpet footage as stars arrive.
The deal marks the first time E! will deliver live streaming of Emmys coverage to mobile customers.