Storefronts that have until now been solely virtual are popping up in the real world with brick and mortar locations, reports The Seattle Times.

Online shops like Threadless and BlueTuxShoes are hoping their success follows them into concrete and sunshine as they build physical locations.
The stores, however, are likely to be far from traditional. The Threadless team says its four locations will be "interactive experiences" and largely meant to drive traffic back to the website.