Marketing effectiveness researcher Dynamic Logic yesterday launched MarketNorms 2.0, which includes industry-sector-specific tools for planning online advertising campaigns and benchmarking ad performance. It provides clients with access to their own campaign data and a database of aggregated brand-effectiveness data from more than million surveys and 1,700 online ad campaigns, including an advanced planning option to help marketers better understand which online media choices work best. Users will be able to evaluate 30,000 creative executions from hundreds of Web sites across over a dozen industries, such as automotive, retail, financial services, consumer packaged goods and entertainment.