To reach young listeners with risque marketing messages while avoiding FCC decency rules, condom maker Durex has purchased product placement advertising in podcasts, reports AdAge. Durex last month launched a brand integration campaign featuring unscripted X-rated banter on the "The Dawn and Drew Show," the No. 2 podcast as ranked by visitors to PodcastAlley.com. Podcasting operates outside regulatory jurisdictions. It has also drawn mainstream advertisers, such as General Motors. An estimated 22 million Americans have iPods and MP3 players that can play podcasts.