Dunkin' Brands wants to consolidate digital marketing initiatives for its Dunkin' Donuts, Baskin Robbins, and Togo's brands.
Dunkin' Brands is searching for an agency to handle all online advertising and marketing efforts for its three divisions, which until now have been working with various shops, writes MediaPost. Dunkin' Brands is looking for a shop experienced in handling retail brands, and able to develop a comprehensive digital marketing strategy as well as creative work and back-end/e-commerce operations.
The move signals an escalation of online efforts. Dunkin' Brands, acquired in April by a consortium of three private equity firms, wants to raise its profile. It intends to narrow down the list of candidates by the start of August, and select an agency by October.
