Dunkin' Donuts Adds Sweet Spot to Mapquest

Dunkin' Donuts and Mapquest have combined efforts to launch www.myicedcoffee.com, a service that gives driving directions while marking Dunkin' Donuts locations in the area, reports The Boston Globe.

Travelers may plan trips and locate Dunkin' Donuts outlets in the 33 states in which it does business. www.myicedcoffee.com will also provide trip-planning advice and instant-win games for JetBlue tickets, gas cards and GPS systems.

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Latest media planning news & facts

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Another Indie Rock Station Goes Down: Boston?s WFNX Sold to Clear Channel

DirecTV Strikes Video, Internet Agreements To Reach Rural US

Viacom: Social TV Must Offer Content, Communication, Comments

LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly

ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value

ABC Upfront: Heavy on Comedy and Schedule Shakeups

Out-Of-Home Advertising Up 4.5% In Q1

News, Beauty And Style Dominate Top 50 Web Properties

UK Companies Spend On Social, But Snooze On Google+

Top 10 Cable Television Programs, Week of May 14, 2012

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Q1 Mobile Mix Shows Growth Of Tablets, Decline of Feature Phones

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Dunkin' Donuts Adds Sweet Spot to Mapquest

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