iMedia: Un-Fair Balance?
i-Frontier's Debrianna Obara - a uniquely well-placed woman to comment on the issue - put down her thoughts on the silly regulations requiring drug ads to list side effects and other creative hoop jumping. More usefully, though, her piece makes some specific recommendations to help online shops get drug ads out the door without the legal weasels causing too much delay.
The net impression remains that drug companies will continue to be high maintenance bears of clients, inadvertently destroying media plans and requiring all sorts or special trafficking exceptions. But with some currying of the legal department relationships, these can be kept to a minimum.
