General-illness awareness campaigns that drive consumers online for more information are proving effective for drug marketers, reports MediaPost.
Unbranded ads designed to raise awareness of an illness or condition are becoming more common in the pharmaceutical industry despite initial doubts of their effectiveness. These ads direct consumers to go online and find more information on various conditions.

The ads are also driving general searches. Restless leg syndrome, smoking cessation, erectile dysfunction, acne and Human Papillomavirus are among the top conditions researched.

Ads for drugs to treat those are also among the most ubiquitous.