IAR: Dr. Pepper/Seven Up, eBay in Online Marketing Pact

Dr. Pepper/Seven Up and eBay announced on Friday a marketing deal that will establish an online customer loyalty program through eBay's online auction system.

The promotion, which will begin in June, will allow customers to redeem points from bottles of Dr. Pepper/Seven Up beverages for "liquid loot," which can be used in eBay-style bidding for a variety of prizes, such as CDs and concert tickets. Contestants can register their e-mail addresses at the Liquid Loot Web site to receive electronic coupons, updates on point totals, and alerts on items up for auction. Dr. Pepper/Seven Up will also send registered users promotions.