A rant about the rise of 'beyond the banner' advertising. Whilst I agree with him in regard to pop-ups, I think that it is wrong to lump interstitial into the same annoyance category. It is a flow issue - pop-ups hijack the user experiences, whereas interstitial run within it.

The writer goes on to allocate blame, asking whose at fault? Personally I blame the publishers - ad agencies will always push to be as intrusive as possible, clients will generally follow their lead, and therefore it falls to publishers to protect the users experience. In this ad revenue drough, many appear to have forgotten that.