Saving the city,
one ad at a time

DoubleFusion has signed a deal to provide in-game advertising for titles from publisher NCsoft, according to a company release.

DoubleFusion will serve ads within the City of Heroes MMOG. The game is set in an urban city, making it an ideal outlet for billboard-style ads.

The deal also lets "Heroes" players utilize DoubleFusion's engine to create their own in-game content.

NCsoft says all advertising dollars brought in will be directed to game development. Players can opt out of seeing ads if they choose.