Every ghoul loves
a Quarter-Pounder

In-game ad agency DoubleFusion asserts placing ads in video games and virtual worlds actually improves game design.

Since ads inside games can be tracked, they can help monitor what in-game areas are highly trafficked.

Ads will help MMOs in particular focus on what areas of a virtual world are popular, allowing designers to update the game in real-time.

Meanwhile, traditional games can gather player behavior data for help in designing future titles, according to Develop Magazine.

The agency is preparing to launch its new Fusion.Runtime technology that allows older games to refresh the ads that run upon them.