Online adspend, excluding search, totaled $6.1 billion in the first three quarters of 2005 - 11.5 percent more than the $5.4 billion for the same period last year - reports ClickZ, citing a new report by TNS Marketing Intelligence. A total $104.1 billion was spent on all advertising through September of this year, three percent more than last year. The growth in web display ads comes as the top 50 advertisers shift budgets to online and dot-com brands increase theirs.
"For the first time since the bust in 2001, dot-coms have become the majority share of internet spending," TNS Media Intelligence president and CEO Steven Fredericks is quoted as saying. Meanwhile, smaller advertisers continue to put spending into online advertising.
