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DoubleClick's Agency Distribution Strategy Working

AdWeek: DoubleClick Site Analysis Tool Scores Recommendations

DoubleClick's strategy of getting agencies to act as distribution partners, recommending their tools to the agencies' client rosters, seems to be working, as it signed up still more firms to push its analysis tools. San Francisco-based fathom hopped on board, joining mega-firms like Leo Burnett, which joined a few months ago.

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DoubleClick's Agency Distribution Strategy Working

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