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DoubleClick's Self-Publishing Widget Ads May Monetize Social Networks


Are widgets the next big thing?

DoubleClick, now a Google property, is launching widget advertising into the self-publishing ad market.

Powered by Gigya Wildfire, the option enables advertisers to encourage viral dissemination of interactive ads across social media. Gigya will provide metrics for advertisers.

DoubleClick expects the medium to blossom into an effective way to monetize social networks.

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