Performics has completed a technical integration of DoubleClick's search advertising system with Yahoo’s new search marketing platform, Panama.

DoubleClick's DART search application was upgraded to provide new features, including ad testing, geotargeting, and enhanced bid management and forecasting, all of which are now integrated with Panama, DMNews reports.

"DoubleClick’s DART Search is highly integrated with Yahoo's new platform," said Stuart Larkins, vice-president of search at Performics, Chicago. "DoubleClick was the first outside entity to access Yahoo's test environment and utilize it for keywords, ads and reporting requests."

DoubleClick's DART Search will also allow major advertisers and online agencies to use third-party applications to manage programs on Yahoo, according to Larkins.