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DoubleClick Stock Up Following Upgrade

TheStreet: DoubleClick Pops on Upgrade

Following an upgrade by brokerage firm U.S. Bancorp Piper Jaffray, DoubleClick stock rose a bit in pre-market today. U.S. Bancorp raised DoubleClick's target price from $13 to $15 and upped its estimate for 2004 earnings from 24 cents a share to 37 cents a share. The firm expects increases to come from increased online ad spend and DoubleClick's introduction of its Motif division.

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DoubleClick Stock Up Following Upgrade

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