DoubleClick's sale to a group of private investors begat a round of layoffs and a reorganization that wound up only yesterday. Spokesperson Jenny Connorton told MarketingVOX that the layoffs were indeed associated with the recent closing of the deal, although she declined to specify the number of people affected.

DoubleClick clients have been told over the past two days that their client service teams will be divvying up into two large divisions - one concentrating on email marketing and the other concentrating on web advertising. DoubleClick confirmed this is the case.

DoubleClick now has two different CEOs, one for Abacus and one for both its web and email advertising sections. This may portend the structural cleave lines that the private investment group intends to use in eventually selling off the DoubleClick asset.

DoubleClick wasted no time closing the sale agreement yesterday, almost immediately executing the deal after 58 percent of its shares were voted positively for the buyout.